Nike's Chris Paul Jordan CP3.V Shoe Launch at Footlocker

On Thursday, January 12, 2012 Nike's House of Hoops at the Beverly Center Mall, in Los Angeles took place.  This event featured a special athlete appearance by Chris Paul for the launch of the CP3.V shoe and was hosted by Cedric the Entertainer.  

I was responsible for overview shots of House of Hoops retail space, outside and inside, key product displays, areas of interest, energetic audience shots with the kids engaging with the host and athelete, apparel, footwear, Q&A with the NBA Athelete, Group Shots, and participants pre-shots of the crowd, store, shoe details, the talent, host, DJ as well as the kids from local schools arriving to the venue (who were bused in to participate in the event).